InHouse, building brands since 2005

InHouse was founded in 2005 in Egypt by Mr. Mohamed Zaazaa and members of the Sallam Family. InHouse is specialised in brand building, brand management and brand communication with the aim of providing those brands with tailored and creative marketing and marketing communication solutions.

Since its beginning InHouse ensured that all the marketing communication tools needed for the success of those brands are available under one roof, where with the help of InHouse business units such as the Art, Creative, Production, Post production, Audio Production, Photography, Event management, Activations, TV Direction, Media, Web development and Digital marketing, more than 240 multinational and local brands from several countries and more than 26 industries were successfully managed.

InHouse also created and managed several owned online brands and mobile applications targeting various segments and providing many usages.
In recent years the brands owned by InHouse and managed by Its subsidiary in London drove InHouse into marketing services related to the travel industry.
InHouse is managed by Mr. Alaa Wahby who has more than twenty years in TV directing, post production and advertising

InHouse consists of the following companies and independent business units:

InHouse Advertising

InHouse advertising is a fully integrated marketing communication agency specialised in communicating messages from brands to their target audience. InHouse ran hundreds of successful advertising campaigns for its clients helping them create the required brand awareness and deliver all their messages to their targeted customers, thus leading to the growth of their market shares and their revenues.

InHouse advertising is managed by Ms. Salma Nabih who has more than 12 years of experience in brand management and marketing communication. Together with her team they managed more than one hundred clients.

InHouse Media

InHouse media was launched in 2017 to handle and focus on all the media requirements of our clients whether media planning, buying or monitoring across all kinds of media including TV, radio, press and billboards.

InHouse media also handles low budgets clients to support their marketing communication strategies.

InHouse media is managed by Mrs. Christine Adel who has more than 15 years of experience in the media industry.

InHouse World “London”

InHouse started a company in London in 2015 under the name of InHouse World.

InHouse World provides some of InHouse services such as Art designing and TV production.

InHouse World currently focuses on building and managing some of InHouse owned online brands and mobile applications.

Many of the brands owned by InHouse World London are expected to be British worldwide brands and are expected to reach millions of customers all over the world.

InHouse World London is managed by Mr. Mohamed Zaazaa who has more than 25 years of experience in marketing and marketing communication.

Mr. Zaazaa is a co-founder of InHouse Egypt and he managed it from 2005 until early 2015. He helped manage hundreds of brands and executed hundreds of marketing communication campaigns.


Commix (Communication Mix) was launched as a stand-alone business unit in 2018 to provide clients with professional digital marketing services.

Commix creates content for the social media of its clients and manages their social media pages.

In addition to the above Commix buy advertising spots on major and popular online platforms and search engines.

Commix is managed by Mrs. Hoda El Banna who has more than 15 years of experience in marketing communication and more than 5 years of experience in digital marketing.

Film House

Film House was launched in 2014 as a production house specialised in commercials production, documentaries, sitcoms, soap operas, TV programs and featured films.

Film House produced many TV advertisements and is currently going through business restructuring and is supposed to start operating again in 2022.

Film House was manged by Mrs. Dalia Abu Omar who has more than 17 years of experience in TV production.

InHouse Dar Farrasan

InHouse Dar Farrasan was launched in Riyadh in 2013 as an advertising agency providing clients with advertising services.

InHouse Dar Farrasan ran several advertising campaigns in Riyadh and Jeddah before the operation was put on hold by the end of 2014.

InHouse Dar Farrasan is supposed to continue its operation again in 2022.

InHouse Dar Farrasan was managed by Mr. Sami Al Rayess who has more than 30 years of experience in managing multimillion businesses in Saudi Arabia and the region including Daleeli (Yellow pages)